CharLimits

Facebook Character Counter

Facebook technically accepts posts of up to 63,206 characters, but engagement drops sharply after the first 125 characters, which is where the See more cut usually lands.

Use the counter to test organic posts against the practical 125 character window and to check ad copy against Meta's much stricter paid limits.

Last reviewed: September 7, 2026

Counted against the Facebook Post (technical max) limit.

Counted as grapheme clusters
Post (technical max) 0 / 63,206

63,206 characters remaining

Practical best practice is under 125 characters for engagement.

  • 0Characters
  • 0No spaces
  • 0Words
  • 0Sentences
  • 0Lines
  • 0Bytes (UTF-8)
  • 0sRead time
  • 0sSpeak time
Word frequency

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        Ctrl + Enter trim to limit · Ctrl + Shift + C copy

        Facebook character limits

        Character limits for each Facebook field
        FieldLimitNotes
        Post (technical max) 63,206 Practical best practice is under 125 characters for engagement.
        Ad primary text 125 Anything longer is truncated in most placements.
        Page name 75 Changing a page name is subject to review.
        Comment 8,000 Comments on posts and reels share this limit.

        Tips for writing Facebook copy

        • Treat 125 characters as the real limit for organic reach, not 63,206.
        • Put the link after the first line so the preview renders cleanly.
        • Ad primary text is capped at 125 characters in most placements - write for the cut.
        • Page names are limited to 75 characters and changes may require review.

        Facebook character limit FAQ

        What is the Facebook post character limit?

        Facebook posts can technically contain up to 63,206 characters, but the feed truncates around 125 characters and engagement is highest well below that.

        How many characters can a Facebook comment be?

        Facebook comments are limited to 8,000 characters.

        What is the ad primary text limit?

        Meta recommends keeping ad primary text to 125 characters or fewer, as longer text is truncated in most placements.

        How long can a Facebook page name be?

        A Facebook page name may be up to 75 characters. Frequent changes can trigger a manual review.

        Do emoji count differently on Facebook?

        Facebook counts emoji using standard Unicode length, so most consume one to two characters.