CharLimits

Google Ads Character Counter

Responsive search ads are built from strict character budgets: 30 characters per headline, 90 per description, 25 for sitelink text and 15 per display path. Going over is not a warning, it is a rejection.

Paste each asset below and check it against the exact Google Ads limits before you upload a bulk sheet.

Last reviewed: September 7, 2026

Counted against the Google Ads Headline limit.

Counted as grapheme clusters
Headline 0 / 30

30 characters remaining

You can supply up to 15 headlines per responsive search ad.

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        Google Ads character limits

        Character limits for each Google Ads field
        FieldLimitNotes
        Headline 30 You can supply up to 15 headlines per responsive search ad.
        Long headline 90 Used in larger native placements only.
        Description 90 You can supply up to 4 descriptions per ad.
        Sitelink text 25 Sitelink descriptions are limited to 35 characters each.
        Display path 15 Two path fields, 15 characters each.

        Tips for writing Google Ads copy

        • Pin nothing unless you have to - let Google test the combinations.
        • Write 15 headlines that differ in angle, not just in wording.
        • Display paths are 15 characters per field, so choose short keywords.
        • Double check double width characters; they consume two slots in some placements.

        Google Ads character limit FAQ

        How many characters can a Google Ads headline be?

        Standard responsive search ad headlines are limited to 30 characters. Long headlines used in some native placements allow up to 90 characters.

        What is the Google Ads description limit?

        Responsive search ad descriptions are limited to 90 characters, and you can provide up to four of them.

        How long can sitelink text be?

        Sitelink link text is limited to 25 characters, and each sitelink description is limited to 35 characters.

        What is the display path character limit?

        Each of the two display path fields in a responsive search ad is limited to 15 characters.

        Do spaces count toward Google Ads limits?

        Yes. Every character including spaces and punctuation counts toward the asset limit.