CharLimits

Meta Title & Description Character Counter

Google truncates title tags and meta descriptions by pixel width, not by character count. In practice that lands near 60 characters for titles and 155 characters for descriptions on desktop.

Paste your snippet below to see where it will be cut, and keep the important words inside the safe zone.

Last reviewed: September 7, 2026

Counted against the Meta tags / SERP Title tag limit.

Counted as grapheme clusters
Title tag 0 / 60

60 characters remaining

Google truncates around 580 pixels on desktop.

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        Meta tags / SERP character limits

        Character limits for each Meta tags / SERP field
        FieldLimitNotes
        Title tag 60 Google truncates around 580 pixels on desktop.
        Meta description 155 Roughly 920 pixels. Google often rewrites it anyway.
        H1 heading 70 No hard limit, but long H1s dilute keyword focus.
        URL slug 75 Shorter slugs are easier to share and index.

        Tips for writing Meta tags / SERP copy

        • Keep the brand at the end of the title so the keywords survive truncation.
        • Write meta descriptions as ad copy - they compete for the same click.
        • Match search intent in the first 50 characters of the title.
        • Avoid duplicate titles across pages; it weakens every one of them.

        Meta tags / SERP character limit FAQ

        How many characters should a title tag be?

        Aim for about 60 characters. Google truncates by pixel width, roughly 580 pixels on desktop, so wide characters cut off earlier.

        What is the ideal meta description length?

        Meta descriptions should be around 155 characters, which is about 920 pixels of desktop width.

        Does Google always use my meta description?

        No. Google frequently rewrites the snippet to match the search query, so treat the meta description as a suggestion rather than a guarantee.

        Is there a hard limit on H1 length?

        There is no technical limit, but H1 headings longer than about 70 characters tend to dilute keyword focus and readability.