CharLimits

App Store & Google Play Character Counter

App store fields are among the strictest in marketing: 30 characters for an App Store name, 30 for the subtitle, 100 for the keyword field and 80 for a Google Play short description. There is no negotiating with any of them.

Paste each asset below and check it against the exact store limits before you submit a build.

Last reviewed: September 7, 2026

Counted against the App Store & Play App Store name limit.

Counted as grapheme clusters
App Store name 0 / 30

30 characters remaining

Indexed by search. Changing it requires a new version.

  • 0Characters
  • 0No spaces
  • 0Words
  • 0Sentences
  • 0Lines
  • 0Bytes (UTF-8)
  • 0sRead time
  • 0sSpeak time
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        App Store & Play character limits

        Character limits for each App Store & Play field
        FieldLimitNotes
        App Store name 30 Indexed by search. Changing it requires a new version.
        App Store subtitle 30 Also indexed, and shown under the name in results.
        Keyword field 100 Comma separated, no spaces. Do not repeat words from the name.
        Google Play title 50 More generous than Apple, but truncation still applies.
        Play short description 80 Shown above the fold on the listing page.

        Tips for writing App Store & Play copy

        • Never repeat a keyword that already appears in your app name.
        • Use the 100 character keyword field for phrases, not single words.
        • The 30 character name is your most valuable search real estate - spend it on the category term.
        • Localise every field separately; each locale gets its own budget.

        App Store & Play character limit FAQ

        How long can an App Store app name be?

        The App Store app name is limited to 30 characters. It is indexed by search and changing it requires submitting a new version.

        What is the App Store keyword field limit?

        The keyword field allows 100 characters, entered as comma separated terms with no spaces. Words already used in the app name should not be repeated.

        How many characters can a Google Play title be?

        Google Play titles allow up to 50 characters, more generous than Apple's 30, though long titles are still truncated in some placements.

        What is the Google Play short description limit?

        The short description is limited to 80 characters and appears above the fold on the listing page.